Frequently Asked Questions
Everything you need to know about Postrivio
A Campaign in your app is a container for organizing and executing a social media marketing effort. Here's what's inside:
Core Attributes:
- Name & Description - What the campaign is called and what it's about
- Status - draft → planning → scheduled → running → paused → completed → failed
- Goal - awareness, engagement, conversions, traffic, or likes
- Campaign Type - product_launch, seasonal, brand_awareness, lead_generation, community_building, content_promo, event_promo, user_generated
Planning:
- Start/End Dates - When it runs (default 30 days)
- Target Audience - Who it's aimed at
- Budget - Spend limit
- Platforms - Which social platforms (Instagram, Twitter, Facebook, TikTok, LinkedIn, Pinterest, YouTube)
- Content Pillars - Themes/topics for content
- Hashtags & Mentions - Tags to include
- Content Count - How many posts/images/videos to produce (you get 2 videos and 3 images per campaign)
Execution:
- Contents - The actual posts/articles created
- Scheduled Posts - Posts queued for publishing
- Campaign Tasks - Individual tasks to execute the campaign
Metrics:
- Budget Spent/Remaining
- Content Progress - % of planned content published
- Engagement Rate - Likes, comments, shares vs views
In short: A campaign = a time-bound marketing initiative with goals, content plan, platforms, and budget that generates and schedules social media posts automatically.
Great question! Here's exactly what happens when you create a campaign:
Step 1: We Generate Your Content
Based on your campaign settings (niche, style, platforms), we create content for you automatically. This includes:
- AI-generated text posts and captions
- AI-generated images (up to 3 per campaign, free!)
- AI-generated videos (up to 2 per campaign, free!)
Step 2: You Decide What Happens Next
Here's the thing — we don't automatically post everything right away. You have full control. Here are your options:
Option A: "Schedule All Content"
We take all your generated content and spread it across your 7-day campaign window. Posts go live automatically at scheduled times. You don't have to do anything.
Option B: "Publish Now"
Immediately sends all your content to your connected social media accounts. Right now. Done.
Option C: Manual Control
Go through each piece of content individually. Edit it, preview it, and publish/schedule it yourself whenever you want.
Step 3: Track Your Results
Throughout your campaign, you can check the dashboard to see:
- How many posts went live
- Engagement metrics (likes, comments, shares)
- Performance across platforms
Quick Example
Scenario: You create a "Weekly Engagement" campaign today.
Result: We generate 5 posts, 2 images, and 1 video. You click "Schedule All Content." Tomorrow morning, a motivational post goes live on Instagram. Tuesday afternoon, a tip post hits LinkedIn. Wednesday, your video drops on TikTok. And so on — all automatic.
💡 Bottom line: Creating a campaign generates your content. You decide when and how it gets posted. No surprises, no spam, full control.
Otto is your AI marketing assistant built into Postrivio. Chat with Otto from anywhere in the app — or use voice commands — and Otto can execute real actions across your account, not just give advice.
1. Content & Media
- Write captions, posts, hooks, and hashtags for any platform
- Generate AI images and videos from a simple description
- Repurpose one post into platform-optimized versions for Instagram, TikTok, LinkedIn, X, and more
- Create ad copy, text overlays, and content ideas tailored to your brand voice
2. Publishing & Scheduling
- Schedule posts from chat — e.g. “schedule this for Friday at 9am”
- Publish instantly — e.g. “post this to my Instagram now”
- Bulk schedule to multiple platforms in one command
- Edit captions, reschedule, or cancel scheduled posts by asking Otto
3. Campaigns & Strategy
- Build full multi-post campaigns from a single sentence brief
- Run A/B tests — Otto schedules two versions and compares real engagement
- Generate AI marketing strategy plans and turn them into scheduled drafts
- Surface trending topics and hooks for your industry
4. Analytics & Insights
- Summarize what’s working in plain English — reach, engagement, best posts
- Recommend smart posting times per platform
- Pull post history, delivery status, and per-platform performance
- Analyze engagement sentiment and audience activity patterns
5. Account Management & Automation
- Check connected social accounts, last post dates, and delivery success rates
- Refresh OAuth tokens and surface reconnect links when an account drops
- Manage drafts, workflows, and recurring post schedules
- Run system diagnostics across posting, billing, and integrations
6. Voice Commands
- Dictate posts and instructions hands-free — Otto executes verbal commands
- Convert speech to text and text to speech for faster content creation
On Pro, Otto-Pilot goes further — hands-free autopilot runs your campaign brief, auto-creates content, and can execute your calendar week after week with minimal input from you.
3 different ways to manage your social media marketing:
"The Perfectionist"
With Postrivio, you can:
- ✓ Create Campaigns
- ✓ Create Content
- ✓ Generate Images
- ✓ Generate Videos
- ✓ Integrate (Hashtags, Link-in-bio, and CTA tabs)
- ✓ Schedule for posting across 9 platforms
- ✓ Post your Content/Generations
- ✓ Monitor post performance with real-time Analytics
- ✓ Take advantage of AI Marketing Strategies
"The Overachiever"
Complete everything listed above, using only voice commands.
100% truly hands-free social media marketing. Simply speak, and watch Otto execute your verbal commands.
"The C.E.O."
Let Otto do it all for you — from concept to published post, and everything in between. On Pro, Otto-Pilot can run your calendar on autopilot.
No. They are part of what makes a campaign. Every Campaign comes with 2 videos and 3 images. Free.
Both options send your content to your connected social media accounts, but they work differently:
Post Now
- • Posts immediately when clicked
- • Content status changes to Published
- • Goes straight to publishing
Publish
- • Schedules content for a future time
- • Content status changes to Scheduled
- • A background job publishes it when due
Example: Want to post "Happy Monday!" right now? Use Post Now. Want to post "Flash Sale!" tomorrow at 9am? Use Publish and set the time.
None. Postrivio provides content creation, video/image generation, scheduling, posting, analytics, and so much more. No need for multiple apps, and multiple bills. One app, does everything.
- ✓ Anyone looking to maximize their social media presence
- ✓ Anyone marketing/promoting anything on social media
- ✓ Anyone that wants to dominate their marketing campaigns, but doesn't want to spend hours a day doing so
- ✓ Marketing Agencies that want low overhead, and low churn rates
- ✓ Enterprises who want to increase productivity with less employees
- ✓ The novice who is overwhelmed by the amount of time it takes to achieve social media marketing control
Why not?
Sure we could have made half of a platform, or left out Enterprise level analytics, or used fancy double-meaning words to trick you into buying our platform. Never been our style. Instead we choose to over-deliver and under charge.
Here at Postrivio, we understand the needs of Affiliate Marketers, U.G.C. creators, small/medium businesses, Influencers, Content Creators, Digital Media Creators, Marketing Agencies, and anyone who wants maximum social media presence, and have a personal life too.😁
We are not going to tell you that this is the absolute latest and most advanced social media marketing platform/app out there.
Not going to let you know that we have TRUE AI integration (just press a tab).
We will let you be the judge.
Postrivio...when you're ready to get serious.
AI social media & automation FAQ
The best AI Instagram scheduler combines caption generation, visual creation, and reliable auto-posting. Postrivio includes Otto AI for copy and images, a visual calendar, and direct publishing to Instagram alongside your other platforms.
Yes. Postrivio helps you automate TikTok posting with AI-written hooks and scripts, video generation tools, and scheduled publishing as part of your campaigns.
Social media autopilot in Postrivio means Otto AI plans campaigns, creates content, schedules posts, and can run optimization based on your goals, KPIs, and brand guidelines — with safe mode if you want a conservative start.
Yes. The Agency plan includes multi-client dashboards, team seats, client billing, white-label approval emails, and performance reports — with Otto handling content across every client workspace.
Postrivio is built for searches around AI social media management, automated posting, Instagram and TikTok schedulers, LinkedIn automation, AI content calendars, and hands-free social media marketing for businesses and agencies.